Curious if your link-building is ever paying off? You’re not alone — nearly 1 in 2 marketers find it tricky to measure link-building ROI. Dive in this guide see how you can apply Google Analytics 4 to assess the real value of your backlinks in five steps.

One thing you didn't know about Ranking Raccoon: it was born out of frustration with link-building. Our CEO, David, shares the honest story behind Ranking Raccoon's creation - and the future we're here to build.