SaaS Link Building: 10 Best Examples and Proven Strategies (2025)
Natalia Toth
If you’re looking for the most effective SaaS link building strategies, this guide shows real-life examples from SaaS companies that earned thousands of backlinks and boosted their rankings.
You might have read dozens of articles covering the best link-building tactics—but in this post we want to inspire you with the best examples of how websites in the SaaS industry mastered link-building and saw their rankings (and business) take off. Many of them achieved these results while using Ranking Raccoon to streamline their efforts, so you’ll also get a glimpse of how the right tool can make the difference. You’ll get actionable link-building tips you can apply to your work right away.
Without further ado, let’s see ten SaaS sites that cracked the link-building code.
1. Trustmary: SaaS Link Building With Embedded Widgets
Trustmary’s product-led link building generates backlinks at scale—and the numbers below show just how powerful an embedded widget strategy can be.
What it is: a platform for seamless review management and integration
# of backlinks: 115K from 7.3K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 439 (Ahrefs)
Prominent referrers: Hubspot, Mailerlite
Page with the most backlinks:
- Google Review Widget (6.8K)
Most linked resources:
- Online Reviews: Statistics That Will Blow Your Mind [2025] (566 backlinks)
- 4 Negative Review Response Examples (559 backlinks)
- 65+ Social Proof Statistics that May Surprise You [2025] (156 backlinks)
Why they’re on our list: Trustmary’s example teaches us the craft of link-building for when you sell a SaaS product to other websites. In this case, the backlink to Trustmary with the ‘review widget’ anchor text is embedded in every single site that uses the tool.
Besides, Trustmary demonstrates the power of useful, original blog posts for link-building.
Note how the pages that got the most backlinks either provide examples that users can apply in their work, are curated resource pages, or clarify possible questions that users might have such as ‘On which platforms can I embed Trustmary's Google review widget?’. An amazing example to follow!
2. Tagembed: SaaS Backlinks Through Platform-Specific How-To Guides
Tagembed shows how well-executed, platform-specific how-to content can become a long-term backlink engine—especially when paired with a product that naturally embeds links across the web.
What it is: a free social media aggregator for website
# of backlinks: 420K from 6.4K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 550 (Ahrefs)
Prominent referrers: Hubspot, Shopify, Tidio, Dialpad, Socialpilot
Page with the most backlinks:
- Highlight Real Customer Experiences With Google Reviews Widget (527 backlinks)
Most linked resources:
- How To Embed Instagram Feed On Website For Free In Seconds? (660 backlinks)
- How To Embed Google Reviews On Website For Free? (417 backlinks)
- How To Embed Social Media Feeds On Website For Free in 2025 (209 backlinks)
Why they’re on our list: Similarly to Trustmary, Tagembed gets a lot of backlinks when customers place their widget on their own website.
But let’s talk about Tagembed’s content because it serves as inspiration for a stunning blog that attracts natural backlinks.
Their most-linked content is a comprehensive, step-by-step guide on embedding Google reviews to sites built on various platforms. The guide secured backlinks from such authoritative SaaS sites as Tidio, Dialpad, and SocialPilot.
Just like Trustmary, Tagembed enriched the guide with a few real-world examples which made it even more valuable to readers. To leverage their interest, the company smartly placed banners and internal backlinks to different product pages, inviting users to start their free Tagembed trial.
As the cherry on top, the article includes an FAQ section that answers 9 questions users might have about Google reviews. Tagembed’s content team did a great job which bears fruit to this day in the form of powerful backlinks. Hats off!
Read more: Master White Hat Link-Building: 8 Proven Techniques for Growth
3. Custify: Thought Leadership and Free Tools for SaaS Link Building
Custify proves how a mix of thought leadership, in-depth educational content, and free tools can build steady, high-authority backlinks even in a highly competitive niche.
What it is: customer success software for SaaS businesses
# of backlinks: 7.8K from 2.1K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 178 (Ahrefs)
Prominent referrers: Yahoo, Zendesk, Dribble, Hubspot
Most linked resources:
- The guide to product adoption and why CSMs need to care (1135 backlinks)
- SaaS Customer Onboarding Guide: Solving Challenges to Success (279 backlinks)
- Customer Churn – The Ultimate Guide with Tactics and Strategies (225 backlinks)
- The Outstanding Guide to Customer Success Strategy (167 backlinks)
Why they’re on our list: Custify has been with Ranking Raccoon for many months - and we're proud to have sites like them on the platform.
Custify knows how to make the most out of SaaS link-building tactics. They have it all: in-depth guides targeting long-tail keywords, and clear infographics (making way for image link-building). They even built a custom tool - a SaaS Churn Calculator - that also attracted a handful of backlinks.
Custify’s guide to customer success strategy received a great deal ofstrong links from authoritative sites in the niche, such as Retently or Userguiding.
At the same time, their post on building a churn prediction model got 45 backlinks within 5 months and guaranteed them the #1 spot in rankings for such keywords as ‘churn modeling’ and ‘what is a churn model’. With ChatGPT prompts for predictive modeling as a bonus, the article is super relevant to users.
"Our strategy has always been to prioritize quality over quantity without entirely discounting quantity either. The customer success space is highly competitive - so we needed the numbers as well as the high-authority sites. It took the combined tactics of great content, near-constant outreach, and consistent updates to get here. Even so, there’s a lot of noise that can easily defocus you, so I love having a platform to help me filter that noise, discard the spam, and connect with other professionals looking for the same thing."
Bogdan Petre Minuț, Content & SEO Manager at Custify
As a finishing touch, the team added thought leaders’ quotes on churn prediction and linked them to contributors’ profiles. This way, they maximized the potential for the blog post to be reshared and seen by potential customers.
Isn’t that brilliant?
Want to exchange links with trusted websites like Custify? Join Ranking Raccoon for free today!
4. Little Hotelier: Evergreen Content as a SaaS Link Building Strategy
Little Hotelier shows how truly evergreen, research-driven content can attract backlinks organically for years—especially in a niche where reliable, practical guidance is in high demand.
What it is: all-in-one property management software for small businesses
# of backlinks: 44.4K from 2.9K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 243 (Ahrefs)
Prominent referrers: Zendesk, Moz, Vercel, Practical Commerce
Most linked resources:
- Hotel check in: Process and policy guide (2105 backlinks)
- Best Hotel Booking Sites List (1721 backlinks)
- Bed and breakfast marketing: Complete guide for your B&B (164 backlinks)
Why they’re on our list: The brand nailed it with content that generates natural backlinks because it provides real value.
Take their Hotel check-in guide for example. It was linked to sites from all over the world. Why? The article does a great job of explaining the hotel check-in processes and policies, why self-check-in is a must-have, and gives benchmarks - you feel like an expert on hotel check-in after reading the guide.
Their ‘Bed and breakfast marketing’ guide is shorter, but nonetheless all-encompassing. It's informative and demonstrates that the author did solid research. The article got 164 backlinks from travel blogs and forums for a reason.
And to get even more high-quality backlinks, Little Hotelier, just like Custify, joined Ranking Raccoon - and now saves days, if not weeks, on the backlink-building process.
Internal links are another strength of Little Hotelier’s articles - after (or while) going through the guides, the readers glimpse the invite to download an eBook or watch a product demo.
5. Recruit CRM: Persona-Focused Content That Attracts SaaS Backlinks
Recruit CRM shows how deeply understanding your buyer persona and creating content tailored to their exact questions can turn your blog into a scalable, self-sustaining backlink engine.
What it is: recruitment software for agencies
# of backlinks: 402K from 6.5K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 21.2K (Ahrefs)
Prominent referrers: Hubspot, Tidio, Wikipedia
Most linked resources:
- Automate recruitment with the best executive search software for recruitment agencies (2857 backlinks)
- 25+ breakthrough recruiting conferences you CAN’T miss in 2025 (2706 backlinks)
- Recruiter Toolkit 2025: Your recruitment wingman (2700 backlinks)
Why they’re on our list: Another appreciated Ranking Raccoon user, Recruit CRM clearly cracked the code to create link magnets.
"We at Recruit CRM found that link-building works best when paired with genuinely helpful content. By focusing on answering niche, high-intent queries from recruiters, we naturally attracted backlinks from industry blogs, communities, and even competitors. Our top-notch content, targeted link building strategies and meaningful connections on platforms like Ranking Raccoon has helped us build a strong backlink profile in the industry."
Alifiya J, Marketing Manager at RecruitCRM
Plus, you can't help loving their branded visuals that reflect buyer persona's concerns.
Like for other sites in our selection, the other best-performing articles are either guides for Recruit CRM’s buyer persona or honest, 360 degrees comparison articles. Way to go!
6. Appointlet: Guest Blogging as a SaaS Link Building Tactic
Appointlet proves that well-chosen guest blogging opportunities combined with genuinely valuable, role-specific content can attract backlinks from top SaaS brands organically.
What it is: online appointment scheduling software
# of backlinks: 106K from 1.5K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 4.4K (Ahrefs)
Prominent referrers: Calendly, Dribble, Hubspot
Most linked resources:
- How to Write an Outreach Email That Will Actually Convert (31)
- Sales Cycle in 7 Easy Steps: Scheduling Demos and Closing Deals (29)
- Meta Wants to Schedule Your Next Doctor’s Appointment (22)
Why they’re on our list: Appointlet’s content targets the use cases of different teams: marketing, sales, HR, and more. This way, they’re more likely to be noticed by a professional who can then recommend Appointlet to their colleagues in other departments.
Their step-by-step guides are exciting even for someone not in sales. The one covering the Sales Cycle in 7 Easy Steps won many backlinks from other top SaaS solutions, like Hunter, Systeme, or JoomDev, is actually a guest post. That’s a great example of a guest blog post that truly adds value to the audience - and improves SEO.
7. EngageBay: SaaS Link Building via Comparison Posts and Buyer’s Guides
EngageBay demonstrates how covering every step of the buyer journey; from broad educational guides to intent-rich comparison posts, can generate an enormous flow of natural backlinks.
What it is: all-in-one AI-powered CRM
# of backlinks: 577K from 6.1K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 69.6K (Ahrefs)
Prominent referrers: Zendesk, Hubspot, WPEngine
Most linked resources:
- The Best Free CRM Software: A Complete Guide (6213 backlinks)
- How To Build a Killer Marketing Automation Strategy (5694)
- Marketing Automation 101, And How EngageBay Helps (5629)
Why they’re on our list: EngageBay’s most linked articles have it all. They’re readable, insightful, and illustrative (with infographics, short demos, testimonials, and interviews), have a solid internal linking structure, and include eye-catching banners and strong CTAs that propel a reader to take action. For instance, their guide on the Best Free CRM software scored a whopping 6.2K links from 400+ websites, including ClickUp, Databox, and SocialPilot.
Most importantly, EngageBay’s blog covers every stage of a customer’s buying journey. The article on marketing automation attracts those who might’ve never visited the site before, while comparison blog posts help convert those who are in the final stage of their buying path.
Quality content opens doors, but the right link-building partners drive real growth. Ranking Raccoon makes the search simple.
8. Deel: Glossaries and Reports Driving SaaS Backlinks
Deel shows how publishing proprietary data, clear definitions, and regularly updated reports can turn a SaaS company into an authoritative source that major media outlets want to link to.
What it is: a global HR and payroll platform
# of backlinks: 657K from 10.2K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 30.7K (Ahrefs)
Prominent referrers: Microsoft, Dropbox, Dribble, NBC, Fortune
Most linked resources:
- Employer of Record (10.3K)
- Lightning-fast payroll, your ROI secret advantage (9311)
- Unlock Global Talent: Deel’s International Hiring Guide (1247 backlinks)
Why they’re on our list: Deel’s content strategy is a masterclass in data-driven PR for SaaS. Their resources provide real-time insights into hiring trends, payroll, and global talent management, making them highly valuable to journalists, HR influencers, and SaaS professionals alike.
From top media outlets like NBC to Fortune, these guides are frequently cited, generating thousands of backlinks. What makes Deel’s content link-worthy is its combination of credibility, actionable takeaways, and user-friendly design—everything is easy to share and reference.
By publishing regular updates and consistently releasing new, high-quality resources, Deel keeps the buzz alive and earns fresh backlinks year after year. If your SaaS wants to position itself as a trusted industry voice, think about what proprietary data or insights you could share in the same way.
9. UpGuard: Evergreen Cybersecurity Guides for SaaS Link Building
UpGuard shows how solving real, high-stakes cybersecurity problems with clear, evergreen guidance can attract backlinks from some of the most authoritative sources on the web, including government sites.
What it is: a vendor risk management and security ratings platform
# of backlinks: 67.1K from 11.6K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 544 (Ahrefs)
Prominent referrers: Wikipedia, Forbes
Most linked resources:
- Instant Cyber Security Rating (13K backlinks)
- Losing Face: Two More Cases of Third-Party Facebook App Data Exposure (3.8K backlinks)
- Unclaimed Property: How an Unknown Entity Exposed Indian Banking Information (3K backlinks)
Why they’re on our list: UpGuard nails it with a practical, no-fluff guides. Ransomware prevention is an evergreen topic in cybersecurity, and their guide ranks well thanks to its clarity, relevance, and strong formatting.
What’s impressive is that this article was picked up by multiple government sites and cybersecurity organizations, making it a trustworthy resource for their audiences.
SaaS companies looking to build domain authority should take note: practical content that solves high-stakes problems can earn links from powerful domains, including .gov sites.
10. OnlineInvoices: Free SaaS Tool That Earned Backlinks Organically
OnlineInvoices proves that a simple, genuinely useful free tool can outperform entire content libraries and earn backlinks organically for years.
What it is: an online billing and accounting software for small businesses
# of backlinks: 4.3K from 581 referring domains (Ahrefs)
# of new backlinks in the last 30 days: 89 (Ahrefs)
Prominent referrers: Vodafone, StartupGrind, Mashable
Most linked resources:
- Free Online Invoice Generator (1.1K backlinks)
- 2022 Statistics About Late Invoice Payments | Practical Solutions (103 backlinks)
- E-Invoice System | 2022 Statistics Of Global Market Size (26 backlinks)
Why they’re on our list: Sometimes, a simple free tool is all it takes. OnlineInvoices’ free invoice generator landed over 1,000 backlinks just by solving a common problem for freelancers and small businesses.
What makes it stand out? It’s no-frills, fast, and doesn’t require signup — which means bloggers and business resource pages are more than happy to recommend it.
It’s a perfect example of a "linkable asset" — one that provides immediate value and keeps earning backlinks over time. A great reminder that utility often beats content volume when it comes to link-building.
SaaS Link Building Strategies Behind These Examples
Looking at these 10 SaaS success stories, one thing is clear: there isn’t a one-size-fits-all approach to link building. Each brand cracked the code in its own way, whether through evergreen content, smart partnerships, or even simple free tools. What unites them is the fact that their SaaS link building strategy wasn’t random—it was deliberate, creative, and scalable.
But how do you translate that into a step-by-step action plan for your business?
1. Define Your SaaS Link Building Goals
Not all backlinks are created equal—and not all goals are either. Do you want backlinks to increase brand visibility, to rank for competitive keywords, or to drive referral traffic that converts? Your goal determines your tactics. For example, if your main aim is authority, you’ll want links from big names like Hubspot or Zendesk. If it’s traffic, then niche communities and blogs are more valuable. Always start with “why” before you focus on “how.”
2. Choose the Right Backlink Strategies for Your Niche
The SaaS world is diverse: a B2B analytics tool doesn’t play the same link building game as a B2C invoicing app. That’s why picking the right tactics is crucial. If you’re in B2B, think data reports, whitepapers, and thought-leadership guest posts. If you’re B2C, focus on free tools, comparison guides, and “how-to” tutorials. Copying another SaaS blindly won’t work—you need to adapt proven tactics to your niche and audience.
3. Outreach and Relationship Building
Here’s the part most marketers dread: outreach. Cold emails, follow-ups, ignored pitches—it can feel like shouting into the void. But that’s where Ranking Raccoon changes the game. Instead of wasting hours chasing random prospects, you can connect with SaaS marketers who actually want to collaborate. Think of it as speed-dating for backlinks: fast, friendly, and way less awkward. Building relationships should be fun—and when done right, it pays off in long-term partnerships that keep generating backlinks for months (or years) to come.
4. Tracking SaaS Backlink Performance
Backlinks are only valuable if they move the needle. That means tracking them is non-negotiable. Don’t just count how many links you have—look at their quality, relevance, and actual impact on rankings and traffic. Use tools like Ahrefs or SEMrush to see which links drive clicks and keyword boosts. In link building, what gets measured gets improved.
Key Takeaways for SaaS Link Building Success
These ten SaaS websites didn't just dabble in link-building — they mastered it, turning strategy into results.
Whether it's through educational content or data-driven insights, they've shown that with the right approach, you can earn high-quality backlinks that drive traffic and boost your rankings. And link-building tools like Ranking Raccoon are there to make your job even easier.
With Ranking Raccoon, you can:
- Discover reliable partners for link exchanges
- Save time with an organized, easy-to-use platform
- Build high-quality backlinks without cold outreach
- Track and manage your collaborations in one place
Ready to take action?
Natalia Toth
Marketing Manager