10 SaaS Sites That Got Link-Building Right
Natalia Toth
You’ve read dozens of articles about the best link-building tactics, things to avoid, and stuff.
In this post, we want to inspire you with the best examples of how websites in the SaaS industry mastered link-building and saw their rankings (and business) take off. You’ll get actionable link-building tips you can apply to your work right away.
Without further ado, let’s see ten SaaS sites that cracked the link-building code.
1. Trustmary: Embedded Widgets
What it is: a platform for seamless review management and integration
# of backlinks: 178K from 5.6K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 6.7K (Ahrefs)
Prominent referrers: Hubspot, Mailerlite
Page with the most backlinks:
- Add Reviews to Your Website (8.4K)
Most linked resources:
- 50+ Sites Where You Can Find Online Reviews for Businesses (26 backlinks)
- 4 Best Examples of Testimonials in Advertising (23 backlinks)
- Customer Review vs Customer Testimonial Definitions (20 backlinks)
Why they’re on our list: Trustmary’s example teaches us the craft of link-building for when you sell a SaaS product to other websites. In this case, the backlink to Trustmary with the ‘review widget’ anchor text is embedded in every single site that uses the tool.
Besides, Trustmary demonstrates the power of useful, original blog posts for link-building.
Note how the pages that got the most backlinks either provide examples that users can apply in their work, are curated resource pages, or clarify possible questions that users might have such as ‘What’s the difference between a Customer Review and a Customer Testimonial?’ An amazing example to follow!
2. Tagembed: Platform-Specific How-To Guides
What it is: a free social media aggregator for website
# of backlinks: 59.1K from 7.3K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 13.1K (Ahrefs)
Prominent referrers: Hubspot, Shopify, Tidio, Dialpad, Socialpilot
Page with the most backlinks:
- Embed LinkedIn Widget on Website (1.7K backlinks)
Most linked resources:
- How To Embed Google Reviews On Website For Free (429 backlinks)
- The Ultimate Guide To Facebook Reels – All You Need To Know (38 backlinks)
Why they’re on our list: Similarly to Trustmary, Tagembed gets a lot of backlinks when customers place their widget on their own website.
But let’s talk about Tagembed’s content because it serves as inspiration for a stunning blog that attracts natural backlinks.
Their most-linked content is a comprehensive, step-by-step guide on embedding Google reviews to sites built on various platforms. The guide secured backlinks from such authoritative SaaS sites as Tidio, Dialpad, and SocialPilot.
Just like Trustmary, Tagembed enriched the guide with a few real-world examples which made it even more valuable to readers.To leverage their interest, the company smartly placed banners and internal backlinks to different product pages, inviting users to start their free Tagembed trial.
As the cherry on top, the article includes an FAQ section that answers 9 questions users might have about Google reviews. Tagembed’s content team did a great job which bears fruit to this day in the form of powerful backlinks. Hats off!
Read more: Master White Hat Link-Building: 8 Proven Techniques for Growth
3. Custify: Thought Leadership + Free Tools
What it is: customer success software for SaaS businesses
# of backlinks: 6.3K from 1.8K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 340 (Ahrefs)
Prominent referrers: Yahoo, Zendesk, Dribble, Hubspot
Most linked resources:
- The Outstanding Guide to Customer Success Strategy (152 backlinks)
- SaaS Customer Onboarding Guide (72 backlinks)
- How to Build a Churn Prediction Model that Works (45 backlinks)
- SaaS Churn Calculator (20 backlinks)
Why they’re on our list: Custify has been with Ranking Raccoon for many months - and we're proud to have sites like them on the platform.
Custify knows how to make the most out of SaaS link-building tactics. They have it all: in-depth guides targeting long-tail keywords, and clear infographics (making way for image link-building). They even built a custom tool - a SaaS Churn Calculator - that also attracted a handful of backlinks.
Custify’s guide to customer success strategy received a great deal ofstrong links from authoritative sites in the niche, such as Retently or Userguiding.
At the same time, their post on building a churn prediction model got 45 backlinks within 5 months and guaranteed them the #1 spot in rankings for such keywords as ‘churn modeling’ and ‘what is a churn model’. With ChatGPT prompts for predictive modeling as a bonus, the article is super relevant to users.
"Our strategy has always been to prioritize quality over quantity without entirely discounting quantity either. The customer success space is highly competitive - so we needed the numbers as well as the high-authority sites. It took the combined tactics of great content, near-constant outreach, and consistent updates to get here. Even so, there’s a lot of noise that can easily defocus you, so I love having a platform to help me filter that noise, discard the spam, and connect with other professionals looking for the same thing."
Bogdan Petre Minuț, Content & SEO Manager at Custify
As a finishing touch, the team added thought leaders’ quotes on churn prediction and linked them to contributors’ profiles. This way, they maximized the potential for the blog post to be reshared and seen by potential customers.
Isn’t that brilliant?
4. Little Hotelier: Evergreen, Useful Content
What it is: all-in-one property management software for small businesses
# of backlinks: 67K from 2.1K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 3.2K (Ahrefs)
Prominent referrers: Zendesk, Moz, Vercel, Practical Commerce
Most linked resources:
- What are Airbnb fees? Full guide for hosts (120 backlinks)
- Hotel check-in: Process and policy guide (55 backlinks)
- 15 types of hotels and hotel classifications (22 backlinks)
Why they’re on our list: The brand nailed it with content that generates natural backlinks because it provides real value.
Take their Hotel check-in guide for example. It was linked to sites from all over the world. Why? The article does a great job of explaining the hotel check-in processes and policies, why self-check-in is a must-have, and gives benchmarks - you feel like an expert on hotel check-in after reading the guide.
Their ‘What are Airbnb fees?’ guide is shorter, but nonetheless all-encompassing. Infographics and comparison tables stand out and demonstrate that the author did solid research. The article got 120 backlinks from travel blogs and forums for a reason.
And to get even more high-quality backlinks, Little Hotelier, just like Custify, joined Ranking Raccoon - and now saves days, if not weeks, on the backlink-building process.
Internal links are another strength of Little Hotelier’s articles - after (or while) going through the guides, the readers glimpse the invite to download an eBook or watch a product demo.
5. Recruit CRM: Persona-Focused Guides
What it is: recruitment software for agencies
# of backlinks: 53.9K from 5.5K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 4.7K (Ahrefs)
Prominent referrers: Hubspot, Tidio, Wikipedia
Most linked resources:
- What is an applicant tracking system? Your one-stop guide (1K backlinks)
- 10 of the best hiring platforms to choose from (129 backlinks)
- Diversity hiring 101: A quintessential guide for recruiters (35 backlinks)
Why they’re on our list: Another appreciated Ranking Raccoon user, Recruit CRM clearly cracked the code to create link magnets.
Their most-linked article, the guide on the applicant tracking system, got 189 backlinks within just two months from the publication date - and organic traffic followed suit, going from 0 to over 2000 visitors in three months. The guide was even featured in a Wikipedia article as the first reference.
"We at Recruit CRM found that link-building works best when paired with genuinely helpful content. By focusing on answering niche, high-intent queries from recruiters, we naturally attracted backlinks from industry blogs, communities, and even competitors. Our top-notch content, targeted link building strategies and meaningful connections on platforms like Ranking Raccoon has helped us build a strong backlink profile in the industry."
Alifiya J, Marketing Manager at RecruitCRM
Plus, you can't help loving their branded visuals that reflect buyer persona's concerns.
Like for other sites in our selection, the other best-performing articles are either guides for Recruit CRM’s buyer persona or honest, 360 degrees comparison articles. Way to go!
6. Appointlet: Value-Packed Guest Blogging
What it is: online appointment scheduling software
# of backlinks: 61.8 from 1.3K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 161 (Ahrefs)
Prominent referrers: Calendly, Dribble, Hubspot
Most linked resources:
- Sales Cycle in 7 Easy Steps: Scheduling Demos and Closing Deals (26 backlinks)
- 3 Meeting Request Email Templates for your Leads & Clients (15 backlinks)
Why they’re on our list: Appointlet’s content targets the use cases of different teams: marketing, sales, HR, and more. This way, they’re more likely to be noticed by a professional who can then recommend Appointlet to their colleagues in other departments.
Their step-by-step guides are exciting even for someone not in sales. The one covering the Sales Cycle in 7 Easy Steps won many backlinks from other top SaaS solutions, like Hunter, Systeme, or JoomDev, is actually a guest post. That’s a great example of a guest blog post that truly adds value to the audience - and improves SEO.
7. EngageBay: Comparison Posts and Buyer's Guides
What it is: all-in-one AI-powered CRM
# of backlinks: 236K from 5.4K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 643 (Ahrefs)
Prominent referrers: Zendesk, Hubspot, WPEngine
Most linked resources:
- The Best Free CRM Software: A Complete Guide (3100 backlinks from 419 RDs)
- How to Build a Killer Marketing Automation Strategy (6576 backlinks)
- Campaign Monitor Alternatives with In-Depth Comparison (3990 backlinks)
Why they’re on our list: EngageBay’s most linked articles have it all. They’re readable, insightful, and illustrative (with infographics, short demos, testimonials, and interviews), have a solid internal linking structure, and include eye-catching banners and strong CTAs that propel a reader to take action. For instance, their guide on the Best Free CRM software scored a whopping 3.1K links from 400+ websites, including ClickUp, Databox, and SocialPilot.
Most importantly, EngageBay’s blog covers every stage of a customer’s buying journey. The article on best marketing strategies attracts those who might’ve never visited the site before, while comparison blog posts help convert those who are in the final stage of their buying path.
8. Deel: Glossary, Annual Reports, and Competency Matrix
What it is: a global HR and payroll platform
# of backlinks: 576K from 8.2K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 85.8K (Ahrefs)
Prominent referrers: Microsoft, Dropbox, Dribble, NBC, Fortune
Most linked resources:
- Employer of Record (95K backlinks)
- Core Competency Matrix Template (5K backlinks)
- State of Global Hiring Report 2023 (1.3K backlinks)
Why they’re on our list: Deel’s State of Global Hiring Report is a masterclass in data-led PR. Drawing insights from over 100 countries, it taps into real-time hiring trends, salary benchmarks, and economic shifts — making it a goldmine for journalists and HR influencers alike.
From NBC to Fortune, major media outlets picked up the report, linking back to Deel as the source. What makes this report link-worthy is its credibility, scale, and actionable takeaways, all wrapped in a well-designed, easily shareable format.
Deel publishes a new edition annually, creating consistent buzz and backlinks year after year. If you’re in SaaS and want to become a trusted industry voice, consider what proprietary data you can share.
9. UpGuard: Evergreen Cybersecurity Guide
What it is: a vendor risk management and security ratings platform
# of backlinks: 66.2K from 10K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 5.2K (Ahrefs)
Prominent referrers: Wikipedia, Forbes
Most linked resources:
- Instant Cyber Security Rating (4.5K backlinks)
- Cost of a Data Breach (1.7K backlinks)
- How to Prevent Ransomware Attacks (96 backlinks)
Why they’re on our list: UpGuard nails it with a practical, no-fluff guides. Ransomware prevention is an evergreen topic in cybersecurity, and their guide ranks well thanks to its clarity, relevance, and strong formatting.
What’s impressive is that this article was picked up by multiple government sites and cybersecurity organizations, making it a trustworthy resource for their audiences.
SaaS companies looking to build domain authority should take note: practical content that solves high-stakes problems can earn links from powerful domains, including .gov sites.
10. OnlineInvoices: Free Tool That Earned Its Keep
What it is: an online billing and accounting software for small businesses
# of backlinks: 2.6K from 528K referring domains (Ahrefs)
# of new backlinks in the last 30 days: 112 (Ahrefs)
Prominent referrers: Vodafone, StartupGrind, Mashable
Page with the most backlinks:
Free Online Invoice Generator (1.1K backlinks)
Most linked resources:
- Free Online Invoice Generator (1.1K backlinks)
- Stats about Late Invoice Payments (94 backlinks)
Why they’re on our list: Sometimes, a simple free tool is all it takes. OnlineInvoices’ free invoice generator landed over 1,000 backlinks just by solving a common problem for freelancers and small businesses.
What makes it stand out? It’s no-frills, fast, and doesn’t require signup — which means bloggers and business resource pages are more than happy to recommend it.
It’s a perfect example of a "linkable asset" — one that provides immediate value and keeps earning backlinks over time. A great reminder that utility often beats content volume when it comes to link-building.
Conclusion
These ten SaaS websites didn't just dabble in link-building — they mastered it, turning strategy into results.
Whether it's through educational content or data-driven insights, they've shown that with the right approach, you can earn high-quality backlinks that drive traffic and boost your rankings. And link-building tools like Ranking Raccoon are there to make your job even easier. Ready to take action?
Natalia Toth
Head of Marketing