How Important is Link Building for SaaS Companies? An Honest Answer (2025)

Building links is no joke—especially for SaaS companies trying to stand out in a crowded B2B market. Every year the question arises: is link building still relevant to SEO? And so far the answer hasn’t changed.

Building high-quality backlinks is still one of the most effective ways to boost your numbers, such as organic traffic, domain authority and more importantly: leads.

In this article, we’ll break down what SaaS link building really means, why it remains essential for SEO success, and which proven B2B link building strategies you can use right now. From long-term authority building to rapid growth hacks like creating 100 backlinks in 30 days, you’ll get a clear roadmap for scaling your SaaS brand in 2025 and beyond.

Collect quality, not clutter. Link building for SaaS works when your backlinks earn respect, not just space.

What is SaaS Link Building Really About?

Unlike eCommerce or B2C businesses, SaaS companies usually operate in the B2B landscape—which can be highly competitive and has its own unique challenges and nuances.

Link building for SaaS means acquiring high-quality backlinks by building relationships with authoritative websites in your tech ecosystem. It’s not a quantity over quality attitude, mass-producing low-value links never get you results like actively building your credibility.

How Important is Link Building for SaaS Companies?

Decision-makers in the world of business do extensive research before making a choice, which means SaaS backlinks have to do more than just boost rankings and visibility. Your backlinks (and actually your whole brand communication) need to show your company’s thought leadership status within your niche, build credibility and trust.

Link building for SaaS is not just a “nice to have”, it’s a critical growth lever. A strong backlink profile:

• Establishes authority: If visitors believe in the source, they will trust you more easily.
• Drives organic traffic: Backlinks are still one of Google’s ranking signals, the stronger the backlink profile, the more honorable is the position.
• Accelerates the sales funnel: Your informational content, like a well-put case study, can be the first step your buyer takes towards you.
• Can compete in a crowded market: We live in the era of SaaS products, strong backlinks will help you stand out and get more visibility.

In short: Link building for SaaS is about positioning your product as a trusted, go-to resource while steadily improving your organic growth.

Backlinks are trust signals that help decision-makers pick you over the 50 other tools in their inbox.

Why is Link Building Still Relevant to SEO 2025?

Link building hasn’t lost its importance—and in many ways, it’s more crucial than ever for SaaS brands. Below you can get to know a few specific reasons why backlinks still matter, and how SaaS companies are successfully using them today.

1. Backlinks as Trust and Authority Signals

When it comes to EEAT (Expertise, Experience, Authority and Trust), Google just can’t let go—and it shouldn’t. Backlinks from reputable domains also serve as strong social proof, meaning you can gain more with a well-placed mention than a few clicks: it’s beneficial both in rankings and buyer confidence.

For instance, uSERP reports that their clients who focused on premium, high-quality backlinks (rather than many mid-tier links) saw much better long-term ranking stability.

It’s still a highly controversial topic. Learn more by reading uSERP's article.

State of backlinks

2. Content that Earns Links Gets Amplified Reach

Linkable assets will never go out of style. But as a SaaS brand, what would work for you as a link magnet? Skale.so’s fresh guide points out that trend reports and guest posting gather a high number of backlinks.

What else can you think of? Besides industry trend reports you could try some fun infographics, interactive tools (like calculators, etc.) and data-driven case studies. Don’t forget that your content has to bring some real value to the table.

Every share is a backlink in disguise.

3. Competitive Differentiation is Important

I’m not selling a pig in a poke—SaaS is crowded. For most of the niches, content alone won’t get you noticed—you’ll need those quality backlinks to help you stand out and your voice to get heard.

A great example of going above and beyond: Custify nailed SaaS link building with thought leadership content and free tools. Their customer success guide earned 152 backlinks from sites like Retently and Userguiding, while their SaaS Churn Calculator brought additional links and real user value.

Quality first, quantity matters too. Ranking Raccoon helps cut through the noise, avoid spam, and connect with the right opportunities.

4. Shocking News! Backlinks Correlate with Ranking.

Don’t believe me? Let’s go through a few statistics!

• According to uSERP’s 2025 statistics, sites that rank #1 usually have significantly more backlinks than lower-ranked pages.
• Content marketing is still the top tactic for acquiring backlinks in SaaS. Brands with active blogs get many more backlinks.
• Older domains (domains with history and established trust) provide more value in backlinks than brand-new sites. That means links from established, credible sites matter more.

Link building for SaaS is a crucial part of SEO. Check out the study on Databox.

Databox study

5. Link Building for SaaS Drives Real Business Outcomes

Link building for SaaS is not just essential for the rankings, but also because well-targeted content can help generate top-of-funnel traffic. These are the visitors that convert into demos, trials and signups—simply because they were already interested in your topic.

Also, backlinks from integration partners or directories help with referral traffic as well—users come in through those partner sites, not only through search.

B2B Link Building for SaaS Companies: Proven Strategies

Let’s be honest: B2B link building for SaaS is not about spamming 500 directories or bribing your cousin’s food blog to drop a link. It’s about earning credibility in a niche where buyers are allergic to fluff. Decision-makers don’t click on “Top 10 Free SaaS Tools” unless they smell value (and maybe a free trial).

Proven strategies? Sure:

• Guest posting on authority sites – Yes, it still works. No, not the “write-for-us” graveyards. We’re talking actual industry outlets.
• Partnership backlinks – Have an integration? Make it a backlink exchange. Look for opportunities in industry groups, forums and build valuable connections.
• Roundup features – Those “Best CRM tools for 2025” lists don’t write themselves. Outreach does.
• Directories & review sites – G2, Capterra, TrustRadius. They look boring, but buyers trust them more than your “killer blog.”

Pro tip: Use Ranking Raccoon

If managing all this sounds like juggling flaming swords while riding a unicycle, that’s because it kinda is. Link building has always been the hardest part of SEO, that’s why Ranking Raccoon was born. It’s a networking platform with one goal in mind: to make building links easier and less frustrating. Ranking Raccoon helps SaaS brands and marketers identify the best opportunities, streamline outreach and gain long-term and reliable link-building partners.

In short: Link building for SaaS is chess, not checkers. If your strategy starts and ends with “email random bloggers,” you’re already losing.

Why don’t old link building tactics work anymore?

The evolution of link building demands strategy!

Mass directories, generic guest posts, or low-quality link farms are becoming less and less valuable, and sometimes even harmful, as Google catches up and starts giving out penalties. Overall, every search engine is starting to get better at detecting spam or irrelevant links. SaaS brands using such tricks and thoughtless tactics, later often face volatility in rankings.

So what approach works now?

You can never lose if you focus on relevance, niche authority and “earned” backlinks via high-value content or relationships. For example, broken link building, unlinked brand mention reclamation, outreach to niche publications—these are among the more effective, lower-risk tactics. Ranking Raccoon also offers a safe and beneficial way, because you can make direct connections with potential link-building partners, exchange links for free (for both of your growth) and you don’t have to spend hours prospecting opportunities.

Your exclusive, spam-free, manually-vetted, easy-to-use link building platform.

How Do You Typically Approach Link Building for a Saas B2B Brand?

Just like with many things in life, approach and execution are everything. If you’re treating SaaS link building like a weekend hobby, don’t be surprised when your competitors outrank you while you’re still polishing your “About Us” page.

Here’s the grown-up approach:

1. Audit your content – Invest in your content. If you don’t have linkable assets (reports, studies, stats, interactive tools), you don’t have a real chance.
2. Pick your targets – Not every backlink is worth chasing. If you have a site with DR 25, don’t aim at backlinks from DR 50+ sites.
3. Never forget about relevancy – Stay in your niche, or at least have some common audience with the chased site. Ask yourself first: Do I need a link from “gardening-tips.biz?”
4. Craft outreach that doesn’t suck – Personalize. Mention their work. Add value. If your email looks like a template from 2012—it is.
5. Leverage partnerships – Got integrations? List them. Got investors? Use their blogs. Got customers? Case studies make killer backlinks.
6. Stay consistent – One guest post isn’t a strategy. It’s a regular Tuesday.

In short: You approach SaaS link building like a B2B sales funnel. Outreach is prospecting, backlinks are closes, and your content is the product.

Aim for a healthy mix, never choose quantity over quality!

How to Build 100 Backlinks in 30 Days or Less (Growth Hack Section)

Ah, the mythical 100 backlinks in a month. Spoiler: you can do it, but don’t expect them all to be shiny DR 80 gems. Quality takes time; volume takes hustle.

If you’re in a hurry (say, announcing a funding round or launching a big feature), velocity does matter. But if you completely ignore quality, your backlink profile will end up a junk drawer—and trust me, Google prefers order.

Here’s how the growth hackers play it:

• Review sites & directories: Submit everywhere credible—G2, Capterra, TrustRadius, even Product Hunt. These are “easy win” links that SaaS buyers actually browse.
• Roundup outreach blitz: Pitch yourself into every “Best of 2025” SaaS list you can find. It’s a numbers game—but personalized outreach can double your acceptance rate.
• Guest post campaign: Templates help you scale, but lazy copy-paste lands in the spam folder. Tailor your pitch, showcase expertise, and only target industry-relevant sites.
• Press releases & co-marketing: Funding announcements, product launches, customer wins—these are natural PR hooks. Partner up with integrations or co-host research studies for even more backlinks.
• Link reclamation: Track unlinked mentions with Ahrefs, Semrush or Google Alerts. When someone mentions your brand without linking, ask politely. It works more often than you’d think.

Free tools & calculators: Nothing earns backlinks faster than something genuinely useful. Custify’s churn calculator is a great example—it still pulls links because it solves a real pain point.

Quality vs. Quantity: What Really Matters

Will all 100 links be equal? Absolutely not.

• One great link > 30 weak ones. A single backlink from a high-authority SaaS publication is worth more than dozens of irrelevant directory listings.
• Relevance beats raw numbers. A link from a SaaS blog or B2B marketing site moves the needle far more than one from a random lifestyle blog.
• Avoid spammy sources. Toxic backlinks can hurt your profile long-term (and yes, Google is getting better at spotting them).

Aim for a healthy mix: if you’re targeting 100 backlinks in 30 days, make sure at least 30–40 of them are genuinely valuable. The rest can be “supporting links”—directories, roundups, PR hits—that add velocity without tanking your profile.

How Ranking Raccoon Can Help

Building 100 backlinks in a month sounds wild, but you could let a sneaky raccoon (that’s us) help you do it smarter.

• We sniff out the good stuff: High-authority, relevant backlinks which will actually move the needle (your CFO won’t roll their eyes at).
• We toss the trash: Spammy directories? Low-quality sites that don't even have anything to do with SaaS? Straight into the dumpster.
• Connect with pros who get it: Our community highlights real, proven tactics—not recycled growth hacks. And of course, you chat with real humans, not robots.
• We balance speed with substance: Because 100 junk links are just digital confetti, while one great link is pure gold.

In short: Ranking Raccoon helps SaaS brands cut through the noise—finding vetted link opportunities, filtering out spam, and tracking which backlinks actually move the needle.

Want to build authority and scale your SaaS without the headache?

Common Mistakes in SaaS Link Building

Mistakes? Oh, there are plenty. But remember, only those who don't work make no mistakes—just try to learn from them.

• The quantity over quality attitude: 200 garbage links don’t move the needle. They just make your backlink profile look like a landfill.
• Wasting time on irrelevant outreach: Stop begging mommy bloggers to link to your API management tool. Wrong audience, wrong link.
• No linkable content: If your entire blog is product updates and feature dumps, nobody’s linking, because it’s not that charming.
• Ignoring ROI: “We built 50 links this quarter.” Cool. Did you get traffic? Leads? Revenue? If not, congratulations—you just collected Pokémon cards.

If you remember one thing from this article, take this with you: Link building is a business investment, not a checkbox. Treat it like one.

Treat link building for SaaS as a business investment. Aim for quality and high-impact.

Link Building for SaaS—How to Measure Success?

Counting backlinks like they’re collectible baseball cards might feel satisfying, but it won’t get you far in SaaS. The real question isn’t about the number of links, it’s rather: “Are these links moving the needle for our business?”

The metrics that actually matter:

• Domain Rating (DR) / Domain Authority (DA)

Are they vanity metrics? Absolutely. Are they still useful as directional benchmarks? Also yes. The bigger the number the better—let’s shoot for the stars!

• Referring domains

A healthy, growing list of referring domains usually equals growth in organic visibility. If you’re stuck at the same number for months, something’s off.

• Organic traffic

Your backlinks are supposed to fuel your discoverability. If your traffic graph isn’t climbing, your current links are basically digital wallpaper.

• Keyword rankings

Always check on your bottom-funnel keyword (these are the ones that are tied to conversions) rankings.

• Leads & sign-ups

At the end of the day, this is the only metric your CFO actually cares about. No sign-ups = no pizza party in the office.

Use tools like Ahrefs, Semrush or Moz to track your metrics. But don’t get lost in dashboards: if your backlinks aren’t contributing to pipeline growth, you’re measuring the wrong things. If interested, check out our detailed guide link building metrics.

Keep your eyes on these—numbers don’t lie. They just quietly scream for attention when they stop moving.

Conclusion: B2B link building for SaaS companies

Link building for SaaS in 2025 isn’t a relic of old-school SEO—it’s the growth lever that separates brands who play checkers from those who play chess. Whether you’re testing B2B link building strategies for SaaS, hustling for 100 backlinks in 30 days, or slowly stacking high-authority links to establish thought leadership, the rules are the same: quality beats clutter, relevance outruns randomness, and strategy wins over spray-and-pray.

So, what is SaaS link building really about? It’s about credibility, trust, and making sure your brand’s voice cuts through the SaaS noise. If you’re serious about scaling, you can’t treat backlinks like vanity trophies—you need to treat them like revenue drivers.

Bottom line: B2B link building for SaaS companies isn’t optional anymore. It’s the backbone of visibility, authority, and pipeline growth. Play it smart, measure what matters, and don’t forget—you don’t have to do it alone. Platforms like Ranking Raccoon exist to help you skip the spam, find real partners, and scale link building without losing your sanity.

Because in SaaS SEO, links aren’t just connections between websites—they’re the bridges to your next customer.