Resource Page Link-Building for SaaS: A Guide (+ Real-World Examples)

Resource page link-building is one of the most beloved tactics among SEO pros.

56% of SEOs use this technique, according to SureOak’s report. To compare, only 48% of marketers land backlinks with the broken links method, and just 32% resort to digital PR.

So if you’ve never gotten backlinks via this technique, it’s time to start!

In this guide, you’ll learn what resource pages are and how to get links this way for your SaaS website, with minimal effort.

What Are Resource Pages?

A resource page is a curated list of links. These pages exist to point readers to high-quality, helpful content, like tools, templates, and guides.

Typical examples:

• “Best Tools for Startup Founders”
• “Remote Work Resources for Tech Teams”
• “Marketing Guides for SaaS Businesses”

In real life, resource pages can look like this:

Resources page - first example

Or this:

Resource page - second example

Or like this:

Resource page - third example

They’re often maintained by bloggers, universities, industry communities, and niche publishers. And they’re always looking for fresh, relevant resources to add.

Why Resource Pages Work So Well for SaaS

One SEO professional on Reddit summed it up well:

"Resource pages are goldmines if you have something genuinely valuable to offer. One link from a reputable resource page can outweigh dozens of low-quality backlinks.”

Here’s why this method punches above its weight for SaaS companies:

1. Less Competition, More Relevance

Unlike blog post mentions, there’s less competition for resource page placements, especially in B2B SaaS niches. You’re not fighting every AI tool on the planet for the same link.

2. Evergreen Exposure

These pages don’t disappear after a week. They often rank in Google themselves and stay live for years. That means your link keeps working long after it’s added.

What Kind of Content Gets Picked Up?

Not all SaaS content is link-worthy. But if you’ve created something practical and helpful, you’re halfway there. Here’s what tends to land links, based on our research:

1. Free Tools & Calculators

If your product solves a specific problem and you have the dev resources, consider publishing a free mini-tool that complements it.

• Churn rate calculator for SaaS CFOs
• ROI calculator for marketing teams
• Privacy audit checker for compliance teams

2. Guides & Playbooks

Pillar-style content still works — if it’s genuinely useful.

• “The Complete Guide to Remote Collaboration in SaaS”
• “2025 SaaS Data Compliance Playbook”
• “How to Scale Your Customer Success Org”

3. Templates & Checklists

Quick to digest, easy to use, and highly shareable - assets that fall into these buckets:

• SaaS onboarding email templates
• Technical SEO checklist
• Sales demo call script

4 SaaS Examples That Get Lots of Backlinks

Here are four examples of SaaS companies that landed resource page links with the kind of content that gets bookmarked and shared.

Indeed: An Onboarding Checklist

Indeed's New Hire Onboarding Guide was cited by many HR associations and blogs

In 2020, Indeed published a comprehensive new hire onboarding checklist, which has scored 100+ backlinks from 75 resource pages on prominent industry blogs, like ADP Canada.

Hootsuite: A How-To Guide

Hootsuite's GA4 guide for social media is cited by nearly 1000+ resources

Hootsuite, a social media management tool, created a Google Analytics 4 Guide for Tracking Social Media Performance, which is now one of company's best blog posts.

It has so far attracted 900+ backlinks from 500+ high-profile sites in the digital marketing niche.

UpGuard: 10 Best Cybersecurity Practices

UpGuard's Guide has been picked up by many authoritative sites in the niche

UpGuard, a vendor risk management platform, shared a guide on How to Prevent Ransomware Attacks: Top 10 Best Practices.

The article has landed nearly 100 backlinks from 55 RDs, including state government websites and cybersecurity associations.

OnlineInvoices: A Free Invoicing Tool

As the OnlineInvoices example shows, free online tools are loved by authors of Resources Pages

OnlineInvoices, a secure online Billing & Accounting software service for small businesses, built a free online invoice generator, which has been featured over 1.1K times on different resource pages.

The Old Way: Cold Emails and Prospecting

Traditional resource page link building involves:

1. Googling endless search operators

• intitle:"resource list" + keyword
• intitle:"recommended websites" + keyword

2. Manually checking dozens of pages

3. Wasting hours trying to find the right person’s email

4. Sending out cold emails to people who don’t know you

5. Waiting for a week until following up

6. Tracking who responded and updated

It can bring results — but it’s tedious, slow, and doesn’t scale easily.

On Ranking Raccoon, you can find backlink opportunities and request a link in a click

The Easier Way: Resource Page Links on Ranking Raccoon

If you’re a SaaS marketer looking to build links without wasting hours on outreach, Ranking Raccoon can help.

Just type in "resources" into our platform, and we’ll pull resource pages across websites that are most relevant to yours, based on the topic.

You’ll immediately see:

• Page titles and URLs
• Domain authority and topical relevance

Then, simply send a link request directly to the site admin in one click. No prospecting or cold emails hustle!

Final Takeaways

Resource page link building isn’t flashy, but it works.

For SaaS companies, it’s one of the most efficient ways to earn backlinks, especially if you already invest in helpful content.

You don’t need a PR budget or a massive outreach team. You just need the right kind of content, a curated list of pages, and a bit of persistence.

And if you want to skip the manual part, link-building platforms like Ranking Raccoon take the grunt work off your plate — so you can focus on creating resources worth linking to.